One of the four controllable variables (with product, price and promotion) of the marketing mix, the delivery of a good or service to a consumer, also referred to as distribution, see marketing mix.
Buyers' insensitivity to price, when the percentage change in quantity demanded is less than the percentage change in price, consumers are price-insensitive, see price elasticity.
A body of relatively still fresh or salt water of considerable size, localized in a basin that is surrounded by land. Lakes are inland and not part of ...
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