Category: Technology
Company: Gartner
Created by: consultant
Number of Blossarys: 2
English (EN) Analysis that calculates the profitability of products, customers and routes to market, and provides a fact-based focus for decision making on service mix and operational changes for each customer.
Typically, the cost of sales and marketing, advertising and handset subsidies over total gross adds.
An online advertising metric which refers to advertising spending divided by the number of recipients who click on the message (e.g., a banner ad on a website or a link embedded in e-mail message).
Corporate website activity are key indicators of website effectiveness, including traffic (total traffic, sources of traffic), visitor mix (new/repeat/unique), key activity completions, conversions, ...
An electronic-commerce standard format that allows for inclusion of 9,999 “addenda” records in addition to the primary financial records (i.e., amount being moved, bank routing number and ...
Software whose basic functionality is to produce basic rent rolls and feed to general ledger; to track simple information about leased or owned property (e.g., renewal dates, term dates, amount of ...
CPM is an umbrella term that describes the methodologies, metrics, processes and systems used to monitor and manage the business performance of an enterprise. Applications that enable CPM translate ...
