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1255 Terms

Created by: federica.masante

Number of Blossarys: 31

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From a semiotic perspective, communication involves encoding and decoding texts according to the conventions of appropriate codes (Jakobson).

Domain: Language; 分类: General language

'Commonsense' represents the most widespread cultural and historical values, attitudes and beliefs within a given culture. It is generated by ideological forces operating through codes and myths.

Domain: Language; 分类: General language

A historical social process whereby the conventions of a particular code (e.g. for a genre) become widely established (Guiraud).

Domain: Language; 分类: General language

One of the fundamental concepts in semiotics. Semiotic codes are procedural systems of related conventions for correlating signifiers and signifieds in certain domains.

Domain: Language; 分类: General language

Stuart Hall's term for several linked but distinctive 'moments' in processes of mass communication - production, circulation, distribution/consumption and reproduction.

Domain: Language; 分类: General language

A sensory mode utilized by a medium (e.g. visual, auditory, tactile). Available channel(s) are dictated by the technical features of the medium in which a text appears. The sensory bias of the ...

Domain: Language; 分类: General language

Fiske's term for codes which are shared by members of a mass audience and which are learned informally through experience rather than deliberately or institutionally. In contrast to narrowcast codes, ...

Domain: Language; 分类: General language

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