The methods and act of calling something to the attention of the public especially through paid announcements. Also includes the business of preparing advertisements for publication or broadcast.
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在其中的一例产品的销售价值的百分比计算是开支预算计算的一种方法。
交替之间不同厂商的产品购买的消费者。
消费者基于他们渴望从一种产品的具体利益的组合。
A measurement of the extent to which consumers are committed to a particular brand.
The total impression created in the consumer’s mind by a brand and all its associations, functional and non-functional.
资本对品牌价值的分配。有时用来描述一个品牌的使用带来的无形好处。
一个名称、 术语、 设计、 符号或标识一个卖方的货物或服务从那些其他卖家的任何其他功能。