New media advertising

New media advertising

Any advertising done using cutting edge technology and devices such as the internet, tablet computers and smartphonese etc. New media implies features such as on-demand access to content any time and anywhere, as well as interactive user feedback, creative participation and community formation around the media content, and finally the prospect of the lack of external regulation of such content.

行业：广告

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新媒体广告的贡献者

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New media advertising

粘性

广告; 新媒体广告

时间量用户花费在一个站点在给定的时间段内。经常测量由每月分钟或网页视图

游击营销

广告; 电视广告

非常规的营销目的获得投资最少的资源的最大结果。

HTML 横幅

广告; 新媒体广告

使用 HTML 元素，通常与标准图形元素混合互动形式的横幅广告。

页面视图

广告; 新媒体广告

页面视图，是要求 laod 到一个单一的 HTML 页面

buzz 营销

广告; 新媒体广告

Marketing buzz or simply buzz — a term used in word-of-mouth marketing — is the interaction of consumers and users of a product or service which serves to amplify the original marketing message.[1] a ...

世界的嘴

广告; 新媒体广告

Word-of-mouth marketing (WOMM), also called word of mouth advertising, is an unpaid form of promotion—oral or written[1]—in which satisfied customers tell other people how much they like a business, ...

数字媒体策略师

广告; 新媒体广告

在战略管理、营销策略和业务战略领域，数字媒体策略师的作用处理指定组织愿景、目标、机会和举措，以最大化的商业好处数字投资和努力向本组织提供。这些范围可以从企业重点，考虑更广泛的机会和风险，数字可能造成（例如，更改在出版业），并通常包括客户情报、合作、探索新产品/市场、销售和服务优化、企业技术体系结构和流程、创新和治理；更多市场营销和客户集中的努力，如网站、手机、电子商务、 ...