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Stav

Knowledge and feelings – both positive and negative – towards a subject.

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stav
心理学; 精神病学

Hipotetički konstrukt koji predstavlja stupanj simpatije ili antipatija pojedinca prema određenom predmetu.

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The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

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The interpretation of stimuli and the organization of thoughts and ideas.

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The number of issues of a media title that are sold.

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broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

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The promotion of its products or services by one company to another.

Beneficijska segmentacija
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A grouping of consumers based on the specific benefits they desire from a product.

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