Beneficijska segmentacija

Beneficijska segmentacija

A grouping of consumers based on the specific benefits they desire from a product.

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行业/领域：广告
类别营销传播
Company: Butterworth-Heinemann
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The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

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Cirkulacija

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The number of issues of a media title that are sold.

Emitovanje

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broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

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The promotion of its products or services by one company to another.

Lojalnos brendu

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A measurement of the extent to which consumers are committed to a particular brand.

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Haris Kadric

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行业/领域：广告类别电视广告

pvr (lični video rekorder)

A generic term for a device that is similar to a VCR but records television data in digital format as opposed to the VCR's analog format. PVRs have ...