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Pažnja

The process of arousing the interest of an individual in some activity.

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pažnja
心理学; 精神病学

Kognitivni proces selektivno koncentrirajući se na jedan aspekt okoliša, a ignoriranje ostalog

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The process by which receivers only notice some of the messages to which they are exposed.

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The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor
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The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija
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The number of issues of a media title that are sold.

Emitovanje
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broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

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The promotion of its products or services by one company to another.

Beneficijska segmentacija
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See "bay leaf"

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