Korporativni imidž

Korporativni imidž

The way in which a company is perceived, based on its history, beliefs and philosophy.

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行业/领域：广告
类别营销传播
Company: Butterworth-Heinemann
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The creation of an identity for a product or service by its association with other values.

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The total impression created in the consumer’s mind by a brand and all its associations, functional and non-functional.

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商务服务; 市场营销

The persona a company emulates and wishes to convey to the public through the use of advertisement, logos and other means.

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The programme of communication and change that a company undertakes in order to communicate its values.

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The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor

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The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija

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The number of issues of a media title that are sold.

Emitovanje

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broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa

广告; 营销传播

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Beneficijska segmentacija

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