Plan medija

Plan medija

The document embodying the specific media objectives, strategy and tactics designed to support a brand.

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行业/领域：广告
类别营销传播
Company: Butterworth-Heinemann
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Planiranje medija

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A set plan detailing the dates, channels, advertisements and length of advertisements for a marketing campaign.

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The process of determining the means by which an advertising message will be communicated to a defined audience.

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A graphic representation of the dates, times and media sources in which advertising is to be placed.

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The combination of media types used together to meet the objectives of a media plan.

plan poslovanja

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A blueprint for growing a company, containing a definition of the company's mission, identified opportunities, objectives, strategies and action plans.

Provizija

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The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.