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Planiranje medija

The process of determining the means by which an advertising message will be communicated to a defined audience.

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Planiranje
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Plan medija
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The document embodying the specific media objectives, strategy and tactics designed to support a brand.

Raspored medija
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A graphic representation of the dates, times and media sources in which advertising is to be placed.

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The combination of media types used together to meet the objectives of a media plan.

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The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor
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The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija
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The number of issues of a media title that are sold.

Emitovanje
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broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

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Beneficijska segmentacija
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