broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.
The broadcasting of a signal using an analog recording. Examples of use include radio.
The programme of communication and change that a company undertakes in order to communicate its values.
A sales promotion technique in which the consumer is offered prizes in return for solving some form of puzzle.
Создавањето на разбирање за производот, услугата, предметот или лицето.
The contrasting of one manufacturer’s products or services with those of another, either by naming the competitor or inferring its identity.
The process of dissemination of information to establish shared meaning between the sender and the receiver
МThe method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.
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