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дневен ефективен промет

The average number of persons passing and potentially exposed to an advertising display for either 12 hours (unilluminated - 6:00am to 6:00pm) or 18 hours (illuminated - 6:00am to 12:00 midnight).

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  • 行业/领域： 广告
  • 类别 广告牌
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дневен
教育; SAT 词汇

Daily.

ефективен
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Fit for a destined purpose.

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Audience breakdowns based on various characteristics such as age, sex, income and education.

период на прикажување
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The interval of exposure when an outdoor advertising campaign is viewed.

дистрибуција
广告; 广告牌

The strategic placement of outdoor units across a market.

осветлување од раб до раб
广告; 广告牌

A uniform pattern of distributing lights on a Digital Display unit allowing better luminosity and an evenly lit image across the width and height of the board.

разубавување
广告; 广告牌

Letters, figures, mechanical devices or lighting that is attached to the face of an outdoor unit to create a special effect

ефикасност
广告; 广告牌

The degree of value delivered to an audience relative to its space cost. Usually expressed as either CPM (cost per thousand) or CPP (cost per gross rating point).

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