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маргина

The difference between the selling price of a product or service and the cost of producing, delivering or acquiring the product or service.

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(1) The difference between the interest earned by a bank and the interest paid by it. (2) The difference between the interest rates in a particular sector of the banking business, ...

ценовна нееластичност
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Buyers' insensitivity to price, when the percentage change in quantity demanded is less than the percentage change in price, consumers are price-insensitive, see price elasticity.

субкултури
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Broad groups of consumers within a society's culture having similar values which distinguish them from the rest of society.

внимание, интерес, желба, акција
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"Get the prospect's attention, gain their interest, create desire and encourage them to act by moving forward with the purchase. ".

приход по глава на жител
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Average income per person in a population.

дополнителни бенефиции
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Benefits enjoyed by employees as part of a total remuneration or compensation package.

глобални брендови
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Brands sold to world markets with essentially the same promotion.

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