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Brend

A name, term, design, symbol or any other feature that identifies one seller’s goods or services from those of other sellers.

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proizvođački brend
职业生涯; 销售

A brand owned or controlled by an organisation the primary commitment of which is to production rather than distribution, also called a national brand.

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The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor
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The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija
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The number of issues of a media title that are sold.

Emitovanje
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broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa
广告; 营销传播

The promotion of its products or services by one company to another.

Beneficijska segmentacija
广告; 营销传播

A grouping of consumers based on the specific benefits they desire from a product.

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