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Komparativno reklamiranje

The contrasting of one manufacturer’s products or services with those of another, either by naming the competitor or inferring its identity.

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Reklamiranje
商务服务; 市场营销

Attracting attention to a product or service through the use of media.

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Any form of paid-for media used by the marketer to communicate with his target audience.

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Messages paid for by a sponsor to help sell their product(s). These are usually found on TV, radio, or newspapers.

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The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

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The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija
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The number of issues of a media title that are sold.

Emitovanje
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broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

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Beneficijska segmentacija
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