Korporativna strategija

Korporativna strategija

The determination and definition of the long-term goals of an organization.

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行业/领域：广告
类别营销传播
Company: Butterworth-Heinemann
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Strategija

广告; 营销传播

The determination of the longerterm goals and targets.

Korporativna socijalna odgovornost (CSR)

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A company's commitment to conduct its business in an ethical manner, promote community growth and engage in environmentally safe programs over short term profit needs.

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A plan from which a company will devise a method to compete against its competitors.

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The identification of non-rational stimuli as the basis for an advertising campaign.

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Specific plans of action for the achievement of designated marketing objectives.

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广告; 营销传播

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.