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The distance measured along the line of travel from the point where an advertising unit first becomes fully visible to the point where the copy is no longer readable.

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行业/领域：广告
类别广告牌
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unit, for ex. publishing unit or advertising unit, is company advertising products or promoting products to market, for marketing reasons.

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Outdoor formats that do not fall into the categories of: billboards, street furniture or transit. Most alternative media is used to create customized solutions for advertisers.

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The largest standardized outdoor format, typically measuring 14’ x 48’ in overall size. Sold either as permanent displays or in rotary packages.

kalibracija

广告; 广告牌

Measuring and adjusting both the color and the intensity of individual pixels to ensure image consistency across the entire display.

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Ana Zlatkovic

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