Oglašavanje ispod crte (BTL)

Oglašavanje ispod crte (BTL)

A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This style values cost effectiveness by seeking targeted quality customers over generalized advertisements meant for the whole population.

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行业/领域：商务服务
类别市场营销
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A person born during a time of substantial population increase . This term usually refers to those born between 1946 and 1964 during the post WW2 baby boom.

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Oglašavanje iznad crte (klasično oglašavanje) (ATL)

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An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.

Oglašavanje po crti

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Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.

Praćenje kupovine

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Interviewing and observing a shopper while they are in the act of shopping.

Dodana vrijednost

商务服务; 市场营销

Adding worth to a product, in marketing this can be reached through the act of branding or packaging.

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