Oglašavanje po crti

Oglašavanje po crti

Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.

0 0

完善词条

添加图像

词性：名词
同义词：
词汇：
行业/领域：商务服务
类别市场营销
Company:
产品：
取首字母的缩写词：

添加至 My Glossary

其他语言：

类似词条

Dijete "baby boom" perioda

商务服务; 市场营销

A person born during a time of substantial population increase . This term usually refers to those born between 1946 and 1964 during the post WW2 baby boom.

Trgovačka marka

商务服务; 市场营销

A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

Oglašavanje iznad crte (klasično oglašavanje) (ATL)

商务服务; 市场营销

An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.

Oglašavanje ispod crte (BTL)

商务服务; 市场营销

A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This ...

Praćenje kupovine

商务服务; 市场营销

Interviewing and observing a shopper while they are in the act of shopping.

Dodana vrijednost

商务服务; 市场营销

Adding worth to a product, in marketing this can be reached through the act of branding or packaging.

新闻词条

精选词条

jasminac

0
词条
0
词汇
2
关注者

行业/领域：艺术与工艺类别油画

Mona Liza

The Mona Lisa is widely recognized as one of the most famous paintings in the history of art. It is a half-length portrait of a seated woman painted ...