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Tačka kupovine

Promotional items designed to attract the attention of the consumer in those places where the products are purchased, sometimes referred to as point of sale.

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Praćenje kupovine
商务服务; 市场营销

Interviewing and observing a shopper while they are in the act of shopping.

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The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

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The interpretation of stimuli and the organization of thoughts and ideas.

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The number of issues of a media title that are sold.

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broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa
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The promotion of its products or services by one company to another.

Beneficijska segmentacija
广告; 营销传播

A grouping of consumers based on the specific benefits they desire from a product.

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